Women's Fashion Accessory Brand

The Brief

The founder behind this brand spent decades as President of a leading OEM manufacturing firm that designed and produced cases for major computer companies. She knew hardware. She knew women. And she saw a gap in the market nobody was filling well: stylish, functional laptop bags made for women, not just shrunken-down versions of men's products.

What started as a passion project became a real business fast. She hired Social Proof'd to take her vision from concept to full e-commerce operation: brand presence, digital infrastructure, content engine, and all.

Scope of Work

• Shopify Website Designed and built the full e-commerce storefront, including product listings, collection architecture, and brand storytelling pages.
• Klaviyo Email Marketing Built automated flows from the ground up: welcome series, abandoned cart, post-purchase, and promotional campaigns to a growing subscriber list.
• Social Media Management Managed content across the brand's Facebook and LinkedIn channels, as well as the founder's personal LinkedIn to amplify reach and brand authority.
• Blog Strategy & Copywriting Developed and wrote editorial content positioning the brand as a lifestyle authority for professional women: travel guides, styling features, product spotlights, and trend pieces.
• Video Direction & Product Photography Directed video shoots and product photography sessions to support new SKU launches and create scroll-stopping visual content across platforms.
• Walmart Marketplace Launch Supported the strategy and execution of the brand's entry onto Walmart Marketplace, opening a major new wholesale and retail sales channel.
• New SKU Launches Managed the go-to-market strategy for four new product lines: the Roller collection, the Stryker collection, and new colorways across the Crossbody styles.

The Work

Every piece of content was crafted to position this brand as more than a bag company. It's a lifestyle brand for women who move through the world with purpose. From Greek getaway travel edits to 4th of July styling guides and deep-dives into the wheeled roller collection, the content strategy kept the brand relevant, seasonal, and shoppable.